![]() ![]() #Moneyhouse scents professionalWith statistically-backed data detailing fragrance’s positive affect on consumer behavior, hoteliers are fast-commissioning unique, brand-defining scents diffused through professional air freshening systems for their lobbies, restaurants and guest rooms to further enhance their customer experiences.īut how do you choose the proper scent for a hotel experience? What scent evokes the proper mood, reflects your brand and doesn’t overpower? And what if you want to take that amazing hotel scent home with you and have it diffused throughout your residence? Statistics show that scent inspires, delights and soothes, especially if diffused in a proper, non-offending way. It’s not surprising then that scent has moved to the marketing forefront for many industries.įurther research shows that fragrance wields an enlightened olfactory power over a business’ bottom line, and the hotel industry knows it. It’s also not necessarily something we can turn off, nor do many of us want to. Smell is connected to the areas of the brain that process emotion and memory and is the only one of the five senses that is fully developed at birth. ![]() We’ve become numb to visual ads, but scent is a different matter. With our everyday lives being constantly bombarded with visual advertisements these days, whether it be through billboards, mobile ads or television, so many of us have shut down our optical intake.
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